Jurys Inn hotel group rolls out Ideas Revenue Optimization to improve profitability

2nd July 2010, 8:23am

IDeaS Revenue Optimization, the provider of hospitality revenue management and optimization solutions, has announced that award winning hotel brand Jurys Inn has started to roll out the IDeaS V5i On-Demand Solution across its sites.

With a view to improve revenue management practices and overall profitability, Jurys Inn felt it was the right time to fully automate their revenue management after a trial of the IDeaS V5i Revenue Management Solution across three separate Jurys Inn properties.

Gill Harris, sales & marketing director for Jurys Inn said: "We are incredibly pleased to have chosen IDeaS as our valued partner when it comes to fully automating our revenue management systems. We were particularly impressed by the system's ability to learn and respond quickly to changing market conditions and the quality of support and response that we got from the IDeaS team in the early stages of implementation."

Cheryl Hawksworth, regional sales manager, UK & Ireland for IDeaS, added: "I firmly believe that, with the support of IDeaS Solutions & Services, Jurys Inn will have the ability to Revenue Manage at the highest level and gain a real advantage over their competitors over time. This is a journey that is just beginning, and all of us at IDeaS are immensely proud to be a part of it."

Harris concluded: "As an independent hotel brand, with the aim of delivering a high standard of accommodation and friendly service in each of our hotels, we were pleased to be able to see the same high level of service reciprocated from IDeaS as our partner. 

"In particular, the constant commitment to ongoing development of ways to improve the V5i system means we can feel secure that we will always be maximizing our revenue potential both now and into the future."

Related Articles:

• 03 Mar 2010 - Ideas Revenue Optimization appoints regional managing director
• 28 Jul 2009 - Jurys Inns secures £60m for expansion

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