Click here to visit the Foodservice Update website

Click here to go to the Eat Out Maagazine Twitter feed

Register

To receive our newsletter, click below…

People Moves

Got a people move story for Eat Out Magazine? Email clarer
@dewberryredpoint
.co.uk

Instant Art Study for Pub Partners

9th October 2008, 10:39am

Greene King Pub Partners has gone all artistic with a whole new online art package for licensees.

The instant art studio called "Go Create" provides a fresh range of posters, flyers, invitations, feedback cards, menus, wine lists and banners for every occasion and every category of pub.

Licensees are able to order individual items or a suite of promotional material, which matches their whole pub offer.

Speaking about the new service, James Rowe marketing controller for Greene King Pub Partners said: "Licensees need things that sets them apart from their competitors. It's about getting the service, food, drinks and offer right but if you don't get the promotional tools right too, you can lose out. This suite of professionally designed and printed materials ensures that the pubs message compliments the pubs offer, really helping them to sell their pub both inside and out."

The 'Go Create' system has an added capex facility allowing licensees who have just completed a refurbishment to finish off the job with co-ordinating launch packs and interior promotional items and menus.

Each pub category has a range of designs to choose from and a recommended launch plan. Advisable appropriate menus and wine lists have been produced for each category pub alongside this.

Greene King Pub Partners were the first pub company to introduce an online tool to their licensees six years ago.

This fourth phase follows on from a successful online wet and dry ordering system.

Words Clare Riley 0 comments

Click here to submit a comment!

Have your say!

To comment on this article, simply enter your name and email and send us your views. Please note that your comment will appear publicly below this article once it has been processed. For enquiries please email info@eatoutmagazine.co.uk.

RSS Feed Subscribe

March 2010

THE VIEW: Simon Chaplin - Christie & Co’s head of restaurants on why the industry’s mood remains cautious
ISSUE: Pub saviours- Les Leonard explores the growing trend of communities clubbing together to save their local pubs
AT THE TABLE WITH...: Tim Martin - In a rare interview, the Wetherspoon boss talks usiness, government policy, supermarket booze and why his staff should ‘Tell Tim’
TOP STORY: Restaurants vs. Recession - As the industry continues to battle through, we look at methods being used to increase footfall and spend per head
IN BUSINESS: From fi eld to fork - How The Field Kitchen is proving a hit with its unusual restaurant concept among the green fi elds of rural Devon

View The Archive