The instant art studio called "Go Create" provides a fresh range of posters, flyers, invitations, feedback cards, menus, wine lists and banners for every occasion and every category of pub.

Licensees are able to order individual items or a suite of promotional material, which matches their whole pub offer.

Speaking about the new service, James Rowe marketing controller for Greene King Pub Partners said: "Licensees need things that sets them apart from their competitors. It's about getting the service, food, drinks and offer right but if you don't get the promotional tools right too, you can lose out. This suite of professionally designed and printed materials ensures that the pubs message compliments the pubs offer, really helping them to sell their pub both inside and out."

The 'Go Create' system has an added capex facility allowing licensees who have just completed a refurbishment to finish off the job with co-ordinating launch packs and interior promotional items and menus.

Each pub category has a range of designs to choose from and a recommended launch plan. Advisable appropriate menus and wine lists have been produced for each category pub alongside this.

Greene King Pub Partners were the first pub company to introduce an online tool to their licensees six years ago.

This fourth phase follows on from a successful online wet and dry ordering system.