Innovation Live to make its debut

9th February 2009, 11:50am

IFE has joined forces with market analysts Mintel bringing visitors to the exhibition a brand new attraction.

Innovation Live will showcase brand new innovations that have been independently sourced by Mintel's Global New Product Development Team.

One-on-one tastings will give visitors an insight into the true flavour of all the unique and inspirational products on show including ambient, chilled and prepared items.

All the products will be accompanied by in-depth supporting information from the ingredients and nutritional content to distribution details plus insight from the organisation's team of experienced industry consultants.

Innovation Live will consist of four main categories, each containing between eight –12 products: general food, drinks, chilled and frozen as well as health and well-being.
Paul Macdonald, IFE09 Exhibition Director, commented: "Innovation Live embodies everything that the show is about. It's a creative, unique attraction that will house food and drink innovation in its truest form.

"The products will be independently selected by Mintel's Global Product Sourcing team meaning they have no ties to any of our exhibitors at the show. They will simply be the most innovative products found on supermarkets shelves around the world."

IFE09 will take place on 15 – 18 March 2009 at ExCeL in London.

For further information about visiting, visit www.ife.co.uk

Related Articles:

• 02 Mar 2009 - Last chance to register for IFE09
• 24 Feb 2009 - Brakes partners with IFE09
• 24 Feb 2009 - Swiss firms come to London's IFE

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