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The Hotel Indigo London Tower Hill has 44 bedrooms and two suites. Owned by the Thai Square Group, the hotel also features eight floors with a bar, two restaurants and views over Tower Bridge from the top floors.
Kirk Kinsell, IHG's president for Europe, Middle East and Africa, commented: "Hotel Indigo is our youngest brand but it's already proving to be a winning formula. We opened the first Hotel Indigo in the UK last year and have since signed five new hotels in London, Liverpool and Glasgow.
"The success of the brand lies with the fact that it offers guests the best of both worlds - the individuality and unique design you get at a boutique hotel with the reassurance and benefits of booking with a big hotel group."
Haim Danous, managing director, Thai Square Group, added: "Our location close to the historic Tower Bridge and Tower of London but also moments from London's financial centre makes the hotel an ideal base for tourists and businesspeople. Because we have just 44 bedrooms and two suites, we're able to provide a personalised approach to customer service which we believe will be a winning formula with our guests."
There are 34 hotels open worldwide and 53 more planned including four new hotels in the UK. The brand began its global roll out last year with the opening of Hotel Indigo London Paddington in January 2009.
In October last year, IHG signed two new Hotel Indigo properties in Glasgow and Liverpool. Hotel Indigo Glasgow with 96 bedrooms and the 151-room Hotel Indigo Liverpool are both scheduled to open in spring 2011.
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