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In the capital, room rate increased 12.8% from £115.56 in 2009 to £130.37 in 2010. Occupancy was up 1.6% from 87.2% to 88.6% in 2010. Overall, rooms yield was up from £100.78 in 2009 to £115.50 this year, an increase of 14.6%.
Meanwhile regionally, hoteliers posted a mixed bag of results. Overall this meant the figures were largely positive with increases in occupancy and rooms yield and only a small decrease in rate. Occupancy increased 4.5% from 70.3% to 73.5%; room rate decreased by 0.5% from £62.36 to £62.03; rooms yield increased 4.0% from £43.85 to £45.60.
Some of the Northern cities did not have such positive results. In Leeds, occupancy was down 3.8% to 74.8%, room rate increased by 1.3% to £66.65 and rooms yield decreased by 2.5% to £49.83. In Manchester, room rate was down 3.4% to £75.12, occupancy was down 0.6% to 79.1% and rooms yield was down 3.9% to £59.42.
Robert Barnard, partner for Hotel Consultancy Services at PKF, commented: "The capital continued to post robust results in October which suggests that global business travel continues to strengthen.
"The regions are a mixed picture with some cities posting stronger results than others. Overall, the figures are relatively positive, but as the public sector cuts start to hit home, it is likely the regional figures will start to fall back again in 2011."
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