Hotel room sold every second at Travelodge

29th April 2009, 12:33pm

Budget hotel chain Travelodge has recorded its highest ever number of UK hotel rooms sold in one day due to its £9 autumn sale.

Last Thursday (23 April) the hotel chain sold over 87,000 hotel rooms. One of the chains double or family rooms (for four) was selling every second for the first nine hours with the rest of the haul coming throughout the remainder the day.

At just before midnight Travelodge had sold 36,190 £9 rooms, 23,085 £19 rooms and 27,804 non-sale rooms, making it the biggest hotel room sale day in the history of UK tourism.

Travelodge's UK managing director Guy Parsons said: "It is clear that many people are seeking a bargain in these more difficult economic times and we are able to provide it."

"Whilst trade is still challenging for everyone, it is very encouraging to see the UK traveller's faith in our product and the wider Great British holiday offer."

The Travelodge sale included hotels right across the UK with hundreds of rooms sold in seaside towns, cities including London and Edinburgh and airport hotels including its properties at Heathrow.

The £9 sale has helped to maintain the hotel pricing campaign that Travelodge embarked on in January.

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