Hotel management services IDeaS celebrates 20th anniversary today

2nd February 2010, 11:30am

IDeaS Revenue Optimization, the provider of hotel revenue management solutions and services, is celebrating its 20th anniversary today.

IDeaS has grown to more than 250 employees, provides revenue optimization solutions and services to more than 1,600 hotel properties worldwide, and has expanded its hospitality portfolio to airport parking, bus transportation and event ticketing. 

The company has made significant contributions to the revenue management industry. These include being the first to apply the economic concept "opportunity cost" to Revenue Management Systems, being the first to incorporate competitive pricing into hotels' daily pricing practice with the Best Available Rate module, and setting the standard for offering Revenue Management Systems via Software as a Service deployment.

Ravi Mehrotra, founder and president, IDeaS, said: "We're exhilarated and continually driven by our affect on the revenue management industry over the last 20 years. For IDeaS, it has always been about people, processes and technology – not just software."

"We're in the business of anticipating change and our goal is to continue to set new industry standards, provide the best revenue management intelligence and tools, and elevate hotels to the next level of profitability."

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