Robert B.Cook, Chief Executive Officer, Hotel du Vin & Malmaison and Paul Miles Managing Director of The Scotch Malt Whisky Society

Hotel du Vin/Malmaison Group team up with The Scotch Malt Whisky Society

13th January 2010, 11:59am

The Hotel du Vin / Malmaison Group and The Scotch Malt Whisky Society are announcing a new collaboration to provide Society members and non-members the opportunity to sample some of the world’s rarest malt whiskies.

Until now members have been able to enjoy the Society's single cask, single malt whiskies in its three members-only venues throughout the UK; two in Edinburgh and one in London.

Aberdeen's Malmaison, Birmingham's Hotel du Vin and Brighton's Hotel du Vin will all open their doors later this month with a special Society snug – the 'Whisky Snuggle'; dedicated lounges and bar areas where Society members and hotel guests can discover a range of Society bottlings.

Commenting on the partnership, Robert B.Cook, chief executive officer, Hotel du Vin and Malmaison, said: "We are always looking at ways in which to innovate and bring something very special and unique to our customers. The Hotel du Vin and Malmaison Group together with The Scotch Malt Whisky Society share the same passion for excellence and I believe it is a natural business fit for us. We are confident that this collaboration will be a success."

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Ben @ Master of Malt

14 January 2010 at 3:03pm

It's absolutely great to see an independent whisky bottler of this calibre moving further and further into the mainstream. As an independent bottler ourselves, Master of Malt are becoming more and more aware of the drift toward the centre for high quality whisky and other dark spirits, and the SMWS have doubtless been a big part of the effort to bring great whisky to the masses. Long may it continue! Ben www.masterofmalt.com

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