Hotel chain Travelodge partners with Pennies Foundation to launch charity box

13th December 2010, 10:28am

Budget hotel chain Travelodge is the UK's first hotel brand to partner up with The Pennies Foundation - a charity which provides online retailers with an electronic donation charity box.

As of January, Travelodge customers will have the chance to round up the price of their room and food purchase to the nearest pound when booking online.

The revenue of the additional pennies generated via this channel will be equally split 75% to Travelodges nominated charities; Cancer Research UK and KidsOut with the remaining 25% contribution going to other UK charities nominated by The Pennies Foundation.

Chief executive officer Guy Parsons said: "During this summer we ran a company-wide initiative and asked our 6,000 members of staff to nominate two charities they would like to support in 2011. The consensus was Cancer Research UK and a small children's charity called KidsOut."

"At present our 460 hotel teams and head office departments are currently planning their fund raising activities and it looks like we could hold over 1,000 charity events next year."

Travelodge is Pennies second company supporting its electronic charity box. The first company was Domino's Pizza who went live in November and within the first month of launch they have had over 50,000 customers donate.

Related Articles:

• 07 Dec 2010 - Budget hotel chain Travelodge creates 200 new jobs
• 03 Jun 2010 - Hotel chain Travelodge appoints director of communications
• 11 May 2010 - Hotel chain Travelodge appoints chief executive officer
• 22 Mar 2010 - Travelodge keeps expanding
• 26 Jan 2010 - Travelodge to launch 26 new hotels this year

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