Helping caterers get a slice of the pie

1st February 2010, 2:32pm

With the humble pie, one of Britain's greatest culinary inventions, making a major comeback with sales at a 30 year high, Maggi gravy has put together its top tips to create the perfect menu pleaser.

Choose the right pie
Look at all your options, from the classic chicken and ham to the more exotic Thai chicken, the varieties are limitless. Consider what your customers will want to see, do they stick to the tried and tested choices or do they like something a little different.

Promote it
Make sure it takes pride of place on your menu, promote it in Pie Week (1st -7th March) – consider promotions i.e. a pie and a pint for £XX. And make sure you provide a delicious description of the pie and all its trimmings … e.g lashings of gravy and creamy mash…

Perfecting the gravy
Don't assume that 'one size fits all'.  Meat must be matched to the right sauce, a generic vegetable gravy will not necessary match a chicken pie.  Choose a gravy that truly compliments your pie, one that can transform the overall flavour and ensure all the elements marry together in harmony.  Don't forget to check the consistency, colour and taste. Does it smell appetising? Does it look good on the plate?

Different flavours for different pies
Research which veggies go best with each pie, mashed potato is always a winner, but chips work well too. If you have a very meaty pie some crisp carrots and green beans will lift the dish and provide balance.

Don't go over the top
It can be tempting to pile the plate high when serving a wholesome dish, but resist.  Pies can be very filling so think about what is a realistic amount for one person to eat. This will also keep the profit potential high and reduce the amount of wasted food.

Martin Lines, marketing director at Nestlé Professional, said: "The resurgence of the Great British favourite – the pie – is a great opportunity for the Out of Home market to maximise its profit potential.  The key is to think about the customer and what they want.

"A simple chicken or steak pie with a rich and flavoursome Maggi® gravy might be just the ticket; however for those more adventurous customers why not embrace the trend and try something a little different such as a Balti flavoured pie or another more quirky option. But don't forget to pay attention to the all important accompanying gravy – it can make or break a dish, and Maggi® will ensure the perfect dish.  Customers won't forget (or forgive) if the gravy doesn't deliver."

Related Articles:

• 13 Jan 2010 - Caterers urged to enter British Pie Week competition
• 27 Feb 2009 - Pie eyed chefs
• 24 Feb 2009 - 2009's Face of British Pie Week crowned
• 17 Feb 2009 - Pie deal at London's top pubs
• 08 Feb 2008 - A guide to a traditional British Pie

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