Giraffe restaurants partner with Livebookings

30th August 2011, 4:33pm

Giraffe restaurants have partnered with market leading online reservations and marketing platform Livebookings to help drive more diners through its doors and meet growing demand for mobile bookings.

Giraffe receives over 130,000 unique visitors to its website each month and in order to turn online traffic into diners, it adopted the Livebookings online reservations portal. The system, selected over rivals Open Table, provides customers with a simple way to book tables in its restaurants, online.

Livebookings fully integrates with Giraffe's Facebook page, which means its fans can book directly through this social media channel and gain access to exclusive offers. The group, twice awarded for its market leading social media strategy, also uses Twitter to drive followers to both online and mobile booking channels.

All Giraffe restaurants also feature on Bookatable.com, Livebookings' consumer restaurant reservations website, which is designed to make finding the right restaurant in the right place at the right time and price easy.

In addition, Giraffe has benefited from Livebookings' Pocket Diner platform, which compliments its existing web presence and creates a mobile optimised version perfect for customers using devices like the BlackBerry and iPhone. 

Pocket Diner has generated a 226% increase in visits to the bookings page on Giraffe's mobile site while the recent Livebookings Restaurant Index predicts that mobile restaurant booking is an increasing trend, with one in every five online bookings to be made on mobile by 2012.

Vikki O'Neil, marketing manager at Giraffe said: "It's all about making it easier for the customer to book a table – more and more we're seeing that people make plans on the go and online, we simply make it easy for them to book a table in our restaurants by having the Livebookings reservations interface in a prime position on our website and Facebook page to capture that call to action. 

"Many of our customers are web-savvy it makes complete business and brand sense to engage with them on these platforms." 

Related Articles:

• 08 Nov 2011 - Livebookings joins forces with Square Meal
• 26 Sep 2011 - Livebookings makes it through to The Sunday Times Microsoft Tech Track 100
• 12 Aug 2011 - Livebookings celebrates its 20 millionth diner
• 01 Aug 2011 - Giraffe nominated for Best Mobile Site Of The Year
• 03 Nov 2010 - The Giraffe restaurant group continues to expand
• 16 Sep 2010 - Giraffe launches first restaurant in Scotland
• 01 Jul 2010 - Restaurant chain Giraffe reveals expansion plans
• 25 May 2010 - Livebookings launches Barometer for restaurateurs
• 24 Feb 2010 - Livebookings and Restaurantdiary team up
• 27 Oct 2009 - Livebookings reveals top eating out bugbears
• 12 Oct 2009 - Livebookings appoints key account manager
• 30 Jun 2009 - Success for Livebookings' third academy event
• 18 Jun 2009 - Livebookings announces third Academy event
• 15 Apr 2009 - Livebookings Academy to launch
• 30 Mar 2009 - New marketing director at Livebookings
• 09 Feb 2009 - Livebookings experience online surge
• 15 Jan 2008 - Livebookings teams up with Hotelympia

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