Get a crush on Garlic

17th March 2009, 10:49am

To ensure outlets have the most profitable, branded sauce solutions at their fingertips, Heinz Foodservice is launching an eighth wonder into its SqueezMe! sauce pod range. New Heinz Garlic Mayonnaise SqueezMe! is deliciously creamy with a strong, fresh garlic taste stemming from three types of garlic.

The new addition is sublime with juicy kebabs, chips, pizza, wedges and bread, and offers fish and chip shops a supreme alternative to making their own.

Bulb of pure inspiration – NEW!

Tal Drori, brand manager for Heinz Foodservice, said: "Garlic Mayo is one of the most requested items in food on the move outlets and we believe that we now offer a quality alternative to staff whisking up their own, extra work that busy outlets could do without.

"Research also shows 59% of consumers would like to add a sauce to their snack whilst eating on the move1, but traditional packaging formats do not make this easy.

"New Heinz Garlic Mayonnaise SqueezMe! not only answers this demand, it offers operators the opportunity to charge 15-20p per pod, which customers are more than happy to do to enhance their experience2. This solves a massive dilemma for those who know serving Heinz raises the perception of their outlet, but believe sauces of this type are a cost to their business."

Available in 26ml (cases of 100), the range now comprises Heinz Tomato Ketchup, HP Brown Sauce, Heinz Mayonnaise, Heinz Tartare Sauce, Heinz Salad Cream, HP BBQ Heinz Mustard and Heinz Garlic Mayonnaise in the distinctive SqueezMe! pod format.

Each one contains at least twice the sauce of an average sachet with ergonomic packaging for maximum sauce control with no mess or fuss.

"It has been shown not serving a brand could lose shops up to 20% of repeat business3. By including Heinz sauces as a trusted brand in the UK, consumers are assured they are buying a quality brand and the perception of an outlet and food offering goes up."

For further information, visit www.heinzsight.co.uk or call 0800 575755.