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GET FRUITY WITH TYPHOO

10th August 2007, 4:20pm

Fruit and herb is a fast growing tea market, attracting new buyers who are spending more.

Fruit and herb accounts for over 11% of total hot beverages consumed out of home¹ and Typhoo has the perfect new products to help outlets grow consumption of fruit and herb teas.

Typhoo has launched a range of teas exclusively for the foodservice market under its London Fruit & Herb brand, which is well established and well loved by consumers and provides a premium image.

By including firm favourites, such as camomile and peppermint, and adding contemporary new flavours such as Super Fruits, the London Fruit & Herb range meets consumer demand.

In blind taste tests², the London Fruit & Herb teas consistently outperformed rival brands due to the exclusive Juicea Technology found in the tea. The juice concentrate is encapsulated inside a micro capsule to ensure that none of the flavour is lost during the brewing process or during storage.

The new London Fruit & Herb range consists of:

Peppermint Tingle – peppermint has been found to aid digestion making it perfect for after a meal

Camomile & Honey – the addition of honey works with the polarised taste of the camomile to provide a tasty cuppa, whilst maintaining the calming properties of the camomile.

Lemon & Lime Zest – a firm consumer favourite providing a fresh taste, which can be cooled and served over ice for summer

Blackcurrant Bracer – a tasty cuppa packed full of fruitiness and perfect for tea menus out of home

Orange & Ginseng – a brand new flavour to the market, this fruity tea offers all the benefits of ginseng which is proven to boost energy and provide a natural lift, making this tea perfect for mid afternoon sales

Super Fruits – another brand new flavour to the market containing blackberry, blueberry and acai which are all rich in nutrients, vitamins, minerals and antioxidants and offer super health benefits!

For further information on Typhoo and its range of products, visit www.typhoo.com or call 0151 522 4000.

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