GENUINE GELATO A TRUE ITALIAN JOB

17th May 2008, 3:06pm

Joe Delucci’s genuine Italian gelati is ice cream with a difference – it is a super de-luxe, completely natural product which contains only 4% fat having been made with milk or water rather than cream.

These Turinese delights deliver a thick texture and creamy taste thanks to a manufacturing process which doesn't deliberately add air.

Varieties launched by Midlands frozen food wholesaler MKG Foods include Chocolate, Mango, Tiramisu, Raspberry, Nocciolata, Coconut and Classic Crème.

All are in 4.8 litre units and cost £3.44 a litre.

Joe Delucci's is the only gelati known ot have been endorsed by the Slow Food Movement which was founded to encourage excellence in food and drink.

"Gelato doesn't melt so easily so it can be served warmer and thus delivers a more intense and longer lasting flavour," said MKG Foods marketing executive, Serena Tutt.

At the same time the company has launched a selection of Joe Delucci's Italian Sorbetti including Lemon, Mandarin, Pink Grapefruit with Asti and Forest Fruits.

There is an average fruit content of 25% (fat is minimal). In 2.5 litre tubs it costs £3.98 a litre.