GBK extends its Aberdeen Angus burgers into Waitrose stores

16th July 2010, 10:11am

Gourmet Burger Kitchen (gbk) has announced that its award winning 100% fresh Aberdeen Angus patties will be available to buy in selected Waitrose stores across the UK from Wednesday 21st July.

The 6oz premium quality patties will be available in packs of two or four from the chilled section in over 60 Waitrose supermarkets, priced at £4.49 and £6.99 per pack. Ocado will also be trialling the gbk patties in the coming weeks.

The patties are exactly the same great quality burgers that are served in gbk's 52 nationwide restaurants.

Last year, independent research revealed the total supermarket value for frozen and chilled burgers to be in excess of £200m per year. 

GBK managing director David Sykes, commented: "We're enormously excited to be introducing this new retail aspect to the gbk business. It is a key growth area and one that will extend the gbk brand well beyond our current restaurant sites."

Related Articles:

• 13 Dec 2010 - Gourmet Burger Kitchen gets festive
• 20 Jul 2010 - An expenses-paid trip overseas, a chance to do your charitable bit and a cut price dining experience – all up for grabs at GBK
• 28 Oct 2009 - GBK opens its 50th UK restaurant
• 31 Jul 2009 - GBK helps a London Child

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