Fuller's pub company launches Front Row ale

7th February 2011, 11:29am

To coincide with the start of the six nations rugby tournament, pub company Fuller's is launching a seasonal ale called Front Row.

The 3.7% beer, which launched at Fuller's Turk's Head pub in Twickenham, will be available throughout February and March in selected Fuller's pubs.

The beer will be supported in pubs by posters and strut cards. Anyone who buys a pint of Front Row will also be able to enter a simple text-to-win competition.

Fuller's head brewer John Keeling, said: "I live just a short walk away from Twickenham myself so the chance to brew a beer themed around one of the nation's favourite sports is one I have enjoyed immensely.

"Front Row is very drinkable and has a real fruity bitterness from the Challenger hops that we have included in the brew. Its ABV makes it a true session beer, perfect for enjoying a pint either side of half time."

John Roberts, managing director of The Fuller's Beer Company, added: "There are few greater pleasures than watching a game of rugby with a pint in hand and we are confident Front Row will really hit the spot for rugby fans. In particular we think the pump clip will appeal as not only is it impactful, but appropriately, a bit wider than those of our permanent range.

"Fuller's Front Row is a great addition to our seasonal ales portfolio and will help drive further excitement around the coming rugby internationals for publicans."

Related Articles:

• 12 Mar 2012 - Fuller, Smith & Turner purchases pubs from Enterprise Inns
• 03 Feb 2012 - Fuller's pub group acquires Reigate Market Hotel
• 03 Feb 2012 - New main board appointment at Fuller's pub group
• 30 Jan 2012 - Like for like sales rise at Fuller’s pub group
• 22 Jul 2011 - London brewer Fuller's launches its first Hospitality Graduate scheme
• 29 Jun 2011 - Fuller's adds The Lamb & Flag to its London portfolio
• 03 May 2011 - Fuller's pub group purchases The White Swan Hotel
• 28 Jan 2011 - Fuller's says its performance remains strong
• 24 Mar 2010 - Fuller's reveals 'exclusive' Cask Ale Week plans
• 06 Jan 2010 - Fuller's acquires Hampstead pub
• 14 Aug 2009 - Fuller's celebrate sale of first 1,000 barrels
• 27 Mar 2009 - Punch Taverns sells six of its pubs to Fuller's
• 15 Jan 2009 - Fuller's buys three London pubs

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