Fuller's celebrate sale of first 1,000 barrels

14th August 2009, 10:44am

Fuller's, the brewer, has said that following a successful launch and “incredible customer reaction”, Gales Seafarers Ale has now sold over 1,000 barrels.

Gales Seafarers Ale was launched into Fuller's permanent cask range in April, with a donation of £3 per barrel sold being made to Seafarers UK, one of the UK's maritime charities.

Seafarers staff were invited to the Griffin Brewery to receive a cheque for £3,000 and were pleasantly surprised when Fuller's announced it would be upping its contribution to £5 per barrel. 

Commodore Barry Bryant, director general at Seafarers UK, said: "It was a great pleasure to be invited to the Griffin Brewery to receive the cheque to mark the sale of the first 1,000 barrels of Seafarers Ale. 

"£3,000 would have gone a long way to helping seafarers and their families in need, so Fuller's decision to increase their donation per barrel, making the cheque £5,000 instead, was a fantastic, and very welcome, surprise. We are overjoyed at how Fuller's and their customers have really got behind this beer and we look forward to celebrating the next milestone in the near future."

Related Articles:

• 30 Jan 2012 - Like for like sales rise at Fuller’s pub group
• 22 Jul 2011 - London brewer Fuller's launches its first Hospitality Graduate scheme
• 29 Jun 2011 - Fuller's adds The Lamb & Flag to its London portfolio
• 03 May 2011 - Fuller's pub group purchases The White Swan Hotel
• 07 Feb 2011 - Fuller's pub company launches Front Row ale
• 09 Sep 2010 - TV's Dermot O' Leary backs maritime charity event with his Fishy Fishy restaurant
• 23 Jul 2010 - Managing director of pub group Fuller's gets promoted
• 06 Jan 2010 - Fuller's acquires Hampstead pub
• 30 Sep 2009 - Fuller's wins eight medals at International Beer Challenge
• 27 Mar 2009 - Punch Taverns sells six of its pubs to Fuller's
• 26 Mar 2009 - Punch Taverns sells six of its pubs to Fuller's
• 17 Mar 2009 - News in brief
• 15 Jan 2009 - Fuller's buys three London pubs
• 15 Aug 2008 - New look for Fisherman's Haunt
• 16 Apr 2008 - Fuller's partner with McCain to launch ridge cut chip
• 04 May 2007 - FULLER'S STAFF SEARCH

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