Freedom Food steps up campaign to find welfare-friendly restaurants

24th September 2010, 7:43am

Less than a year after launch, and with more than 500 restaurants, pubs and cafes already signed up, Simply Ask – the campaign by RSPCA Freedom Food to get people asking about food provenance when eating out – is extending its plea to include other higher welfare products.

Simply Ask will recognise foodservice businesses which serve not only cage-free eggs but higher welfare meat, poultry, pork and salmon products such as those from Freedom Food or free-range farms.

The campaign aims to get more eateries to think more ethically and start tapping into the growing consumer demand for higher welfare products by shouting about their welfare credentials.

And according to Caroline Gauntlett of Freedom Food, some businesses might not have to make as many changes as they think to join the campaign, and has this advice:

"It may sound obvious but double-check where you're sourcing your products from. The number of animals reared to higher welfare standards is growing all the time, so you may be surprised to know you're already using some higher welfare products without knowing. For example about 60% of Scottish salmon is under Freedom Food.

"So if you are using higher welfare products like Freedom Food or free-range, then get in touch and let Simply Ask help you to make the most of your restaurant, cafe or pub by promoting it as a supporter of higher welfare produce. And it's totally free to join."

Backed by a host of celebrity chefs including Peter Gordon, Martin Lam, Paul Merrett and Antony Worrall-Thompson, the campaign aims to have one thousand supporters signed up by the end of the year.

Joining is free and signed up businesses will be promoted on www.freedomfood.co.uk/simplyask 

For more information about Simply Ask and how to join, visit the website or email simplyask@freedomfood.co.uk

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