Free for Tea?

25th March 2009, 11:02am

Byron Bay Cookie Company is helping cafes and coffee shops get involved with this year's awareness week for the Coeliac Society (11th – 17th May 2009) by launching a 'free for Tea' campaign.

The campaign hopes to get more cafes and coffee shops to start stocking and labelling products that are free from wheat and gluten to help increase the number of places catering to Coeliacs and those wishing to avoid wheat and gluten.

The 'Free for Tea' campaign has already gained the backing of the National Trust and the National Trust for Scotland, who will be supporting the weeklong event.

Byron Bay Cookie Company has a range of five single wrap gluten free cookies that have been registered with the Coeliac Society and can use the internationally recognised crossed grain logo. The five gluten free cookies are: triple choc fudge, dark choc orange, white choc chunk & macadamia nut, sticky date, ginger & walnut and the newly launched spiced apple & sultana.

Paul Maxwell of the Byron Bay Cookie Company, explained: "We are delighted to be able to help the Coeliac Society and the millions of people in the UK who are either Coeliac or wishing to avoid wheat and gluten. With very few cafes and coffee shops offering gluten free options adding a tray of Byron Bay Gluten Free Cookies to your menu is a simple and cost effective way of tapping into the £750million gluten free market. This national event is a great way of letting your customers know that you are offering a gluten free option."

Coeliacs Disease (pronounced see-lee-ac) is a serious illness where the body's immune system reacts to gluten found in food, making the body attack itself. Gluten is a composite protein that is found in a number of cereals such as wheat, rye and barley. The disease currently affects around 1% of the UK population.

Related Articles:

• 07 Jul 2009 - Raymond Blanc to judge Gluten-Free Chef of the Year competition
• 05 Feb 2009 - The National Trust teams up with Coeliac UK

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