Expanded menu options are driving the UK pub business, finds report

2nd February 2012, 4:41pm

A new report from foodservice specialists Technomic has found that better quality food and expanded menu options are driving the UK’s pub scene.

The report found that 52% of people are visiting pubs more often than they did a year ago with many citing better quality food as the number one factor influencing them. 

Technomic managing director Darren Tristano said: "Consumers expect pubs to offer high-quality foods, despite the established perception of traditional pub fare. Pubs aren't just a place to grab a pint anymore. 

"By broadening their menu items and adjusting their concept positioning, new dayparts such as breakfast, can attract couples and families choosing pubs as a viable dining option." 

Interesting findings include:

Pubs accounted for 23% of the U.K.'s overall foodservice industry sales in 2010 and made up 16% of all units. 

Although many consumers seek contemporary, sophisticated dishes, nearly two-thirds (64%) prefer pub menus to feature a mix of traditional dishes along with contemporary options.

Opportunities exist for operators to offer longer service hours and create a new revenue channel through takeaway programmes. 29% of consumers report that late-night food menus are an appealing service pubs could offer.

42% of consumers place high importance on new or unique menu items or flavours offered at pubs and 29 percent feel an extensive draught beer list is of high importance.

Consumers are nearly three times as likely to prefer food-led pubs over wet-led pubs - a shift in consumer perceptions of pubs.

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