El Cantara opens at new Westfield shopping site

28th September 2011, 10:05am

El Cantara, the Moroccan and Spanish restaurant located in Soho, has just launched its second site at Westfield, Stratford City. Karen Mitton, senior designer at designLSM, unveils how she achieved the brief of creating an authentic interior in a very quick turn-around.

Located in the Great Eastern Market the interior design consists of what the designers describe as a "Moorish delicatessen and a relaxed, friendly tapas bar".

What was your aim when designing this venture?

To create a traditional Spanish/ Morrocan ambiance and provide an interior that feels well established, rustic and very much loved.

How did you achieve this? For example what fabric and furniture did you use?

We used lots of mixed timber in different finishes and ironmongery. The furniture was personally sourced by the client and provides the interior with a rustic charm – as though the owner made them in his shed over the weekend! Colourful, hand-painted tiles were sourced directly from Spain.

What would you describe as the key and unique features?

There are quite a few key features but without a doubt the most charming is the beautiful Spanish mixed tiles surrounding the bar.  We made full use of the height of the interior by encompassing high shelving which showcases authentic products sourced from Spanish and Morrocan markets. The bespoke lamps are made from industrial style whisks.

Does your team have a particular signature style?

We approach each project uniquely and assign a dedicated team of designers which best fits the brief. Most importantly the clients brief comes first and foremost, so each project has its own identity.

Stage by stage, how did you approach this project?

Brief. Presentation one week later and design submission to Westfield for approval. Tender – design meetings with the contractor and client. There were ongoing design decisions with the contractor to ensure the project ran to budget and time.  There were some delays on certain items but we were one of the few units to be ready on time for launch day.

Where did you get your inspiration from?

We visited El Cantara, Soho and adhered to the brief. Further inspiration was sourced from going to traditional grocery stores with packaging and produce on show.  We wanted the interior to be visually alluring.

What is the size of the venue?

650 sq ft.

Timetable, how long did it take from start to finish?

A super quick turn-around, 11 weeks from brief to the public launch of Westfield, Stratford City

If you were to change or improve anything about the design, what would it be?

The time to source second hand/reclaimed items for the joinery drawers etc. Most was made by shopfitters.

Who are the key members of the design company involved in the project?

This project involved Simon Spiteri, project director and Karen Mitton, senior designer designLSM. 

What are your recent projects?

We completed four units in time for the launch of Westfield Stratford City - this project, Tortilla, The Real Greek and Lacoste. Other completed restaurants projects include; Roti Chai, Sam's Brasserie, Tom's Kitchen, Lawn Bistro and Carlcuccio's to name but a few.

What are your plans for the future?

Future plans include Goodman, Canary Wharf; a new bar for Fish & Grill Putney and a second Tapas Revolution at Bluewater. Hotel wise we are continuing to work with the Hilton having completed Waldorf, Hilton and Hilton Olympia.  There are other exciting restaurant and hotel projects on the horizon but we are unable to comment at this stage.

What do you like most about the design of the venue?

The grocery / delicatessen is part of the integral dining experience. It's a holistic eating and shopping experience.

What made you use the tones and shades you went for?

The tones are natural, warm with vibrant colours evoking memories of Spain and Morroco.