Costa launches new coffee club

5th March 2010, 10:04am

Costa has launched its 'Coffee Club' this week which will offer a free and easy card based reward programme enabling customers to earn points with every purchase to spend on any food, drink and merchandising product in its stores nationwide.

There are three key benefits:

1. Collect five points for every £1 spent in store, every point is worth one penny
2. Points can then be exchanged for any free food or drink in store
3. Cards registered at www.costa.co.uk/club will receive 100 bonus points equal to £1 on sign up plus exclusive email points offers each month and entry to special prize draws.

From today all original Costa Cards will automatically become Coffee Club Cards and will no longer need to be topped up with money. Any outstanding balance will need to be spent within twelve months.

The Costa group are introducing the Coffee Club following a successful year long trial in Scotland where one in three of all transactions are now using the card. In-store advertising, point of sale and PR have been engaged to communicate the launch. 

Kevin Hydes, head of UK marketing at Costa Coffee said: "At Costa we pride ourselves on offering our customers the very best coffee, food, and service  experience.  We are now confident that the Coffee Club also offers customers the best, most flexible rewards programme available."

Research commissioned by Costa found that 85% of people believed shops, businesses and brands should give more rewards for customer loyalty. Good quality products, good customer service and rewards for loyalty were cited as the top three factors that would drive repeat visits.

Related Articles:

• 29 Jan 2010 - Costa launches Flat White coffee in stores nationwide

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Joyce Daniels

23 March 2010 at 11:06am

I was at The Trafford Centre Manchester yesterday and purchased 2 £2.55p Latte's and a bag of Mini Muffins...I was not asked if I had a Costa Card or if I wanted one... I had to ask for it myself, but then was told that I couldn't put on the points I had obtained from a £7.05p bill as the transaction had already been put through... I only lost 35 points..but it's the principal...

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