Consumers cut back on trips to the pub

16th April 2009, 1:05pm

Some 59% of consumers said that they are cutting back on trips to the pub as the recession continues to bite, according to research firm Mintel.

In a survey of over 2,000 consumers, 66% also said they would spend less on going out to restaurants, meanwhile just a quarter said they would cut back on spending on drinking at home.

Today, the average British household spends £30 per week on alcohol, amounting to much as a bottle of wine per night per household.

However, despite the economic climate forcing consumers to make eating out cut backs, the pub meal is still a favourite. More than half of all adults have eaten a meal in a pub or bar over the last three months. Meals served in pubs and bars is the largest market within the eating sector with sales of £7.6 billion.

James McCoy, head of consumer research at Mintel said: "Fear alone can cause major spending adjustments.  A significant three in ten adults have cut back on their spending not because they have to, but mainly through fear of how the recession might affect them. These adults haven't been personally affected by the recession, although they may know someone who has. The challenge for manufacturers and retailers is to overcome this fear and make consumers feel safe about spending again."

"Even if someone hasn't been personally affected by the recession, knowing others who have been affected can shake a person's confidence. In these difficult times, it is evident that consumers are changing their spending behaviour and adapting, whether or not it's necessary.  It seems as a nation we are thinking ahead, and for those who have not been personally affected by the recession, preparation is key."

Related Articles:

• 27 Aug 2009 - Drinkers are consuming more 100% alcohol, says Mintel
• 21 Apr 2009 - Over 50% of consumers cut back on eating out
• 16 Apr 2009 - Eating Out facts
• 02 Apr 2009 - The spice is right
• 06 Mar 2009 - Cheese & Onion is nation's favourite
• 20 Feb 2009 - Lower alcoholic drinks sales are booming
• 05 Nov 2008 - Sweetness and light

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