Confidence amongst UK hotel general managers at a high

11th November 2009, 9:32am

Some 61% of UK hotel general managers are either optimistic or very optimistic about their hotel's trading performance, reported TRI Hospitality Consulting.

Further figures revealed that 50% of respondents are more optimistic than they were three months ago, equivalent to a 34 percentage point increase since January.

Occupancy expectations for Q4 are mixed, with general manager sentiment clearly divided. However since the last Hotel Confidence Monitor, the proportion of respondents who envisage either growth or no change to occupancy have increased by 15 percentage points to 58% (current quarter compared to Q4 2008).

Of the 107 general managers who completed the survey, a quarter of the respondents did not project a decline in average room rate during Q4. As a result, rooms revenue (RevPAR) expectations have risen dramatically with 33% of respondents predicting either growth or no change during the current quarter compared to Q4 2008.

Regarding this quarter's sales and marketing expenditure, approximately 75% of respondents intend to increase or maintain their Q4 budget in comparison to 2008. In terms of staffing levels, eight in ten respondents did not project a decline during Q4 2009 in comparison to the previous year.

David Bailey, deputy managing director of TRI, said: "Occupancy and average room rate expectations have continued to improve since January, ending 2009 with more optimism and improved confidence."

Related Articles:

• 02 Nov 2009 - London hoteliers lead the way
• 28 Oct 2009 - London hoteliers boost profits
• 01 Oct 2009 - European hotels experience a weak August
• 24 Aug 2009 - TRI partners with Visit London
• 18 Aug 2009 - UK hotel general managers remain positive
• 25 Jun 2009 - Recession has less impact on UK hotels
• 22 May 2009 - London occupancy stays above 80%
• 27 Apr 2009 - UK hotel managers are more optimistic
• 24 Apr 2009 - UK hotels experience heavy falls in profit
• 30 Mar 2009 - Mixed performance across key city hotel markets
• 25 Mar 2009 - Profit down by 17% at London hotels
• 03 Mar 2009 - Hotel's revenue and profit continues to fall

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