Chief executive Gary Davis swaps Village Hotels for Malmaison

12th January 2012, 2:44pm

Malmaison and Hotel du Vin has today announced the appointment of Gary Davis to the position of chief executive with immediate effect, after Robert Cook stepped down late last year.

Davis has spearheaded Village Hotels' development of the brand over the past five years. The sub-brand of the De Vere Group has grown from 17 to 26 hotels and sales increased 55% to £170m since Davis became CEO in 2007. 

Davis said: "Robert Cook has helped to create both a dynamic brand and a great team during his eight years at the helm of this fantastic boutique hotels business. It is a privilege to take over his mantle, cast a fresh eye over the brands and take the business on to the next stage of its development. 

"I am looking forward to working with one of the best and most motivated management teams in the sector. As well as consolidating and growing their position in the UK we aim to take Mal and HdV into new markets with a dynamic and deliverable plan. 

"A great brand has to keep moving and I aim to bring new drive to enrich the guest experience as well as maximising revenue through new income streams, growing market share and offering improved value. My key objective is to ensure that both Mal and HdV maintain their position as market leaders in innovation and service standards within the hospitality industry." 

Richard Balfour-Lynn, chief executive of MWB, said: "I would like to thank Robert Cook, who I enjoyed working with enormously, for helping to develop Malmaison and HdV and I look forward to continuing the same positive relationship with Gary who will undoubtedly bring a fresh perspective to the business."

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