Chef Michael Caines supports Cusco Appeal

16th February 2010, 8:41am

Chef Michael Caines MBE has put his support behind the Peros appeal to help those affected by the recent tragic events in Peru.

Caines, acclaimed chef and driving force behind the ABode Hotels group, has worked with Peros over many years and in 2007 specified Cafédirect Fairtrade coffee across all his hotels and cafés.  The Cusco region of Peru has supplied coffee to Cafédirect for more than 10 years.

Caines also has first-hand knowledge of the area following his 2008 visit there with Peros to see for himself how Cafédirect and Fairtrade contributions benefit local communities.

"I was deeply moved by what I saw," he said.  "Communities had only just recovered from previous natural disasters, and Fairtrade premiums were making a direct and positive impact on the lives of the people we visited.  This latest disaster is a real tragedy for these welcoming and friendly people. 

"They need our help and they need it now!  Our industry is indebted to hard-working and often impoverished growers and producers around the world and this is a great chance for us to repay some of that debt.  Because I personally know the people involved, I know that every pound we raise will go directly where it's needed," he added.

Peros has set up the Peros Cusco Emergency Appeal (http://www.justgiving.com/PerosCuscoAppeal) to receive donations directly.  Peros is also receiving regular reports from contacts in the region and will continue to publicise these through their website, Facebook and Twitter updates.

Related Articles:

• 09 May 2011 - Michelin-starred chef Michael Caines launches new college academy
• 09 Sep 2010 - Chefs sharpen their knives for Great Northern Cook Off competition
• 12 Aug 2010 - Michael Caines launches Women 1st chef development scheme today
• 22 Jun 2010 - Michael Caines launches Women 1st chef development programme
• 22 Jun 2010 - Michael Caines launches Women 1st chef development programme

Click here to submit a comment!

Have your say!

To comment on this article, simply enter your name and email and send us your views. Please note that your comment will appear publicly below this article once it has been processed. For enquiries please email info@eatoutmagazine.co.uk.