Celebrity chef Aldo Zilli freezes V.A.T rise in his restaurants

12th January 2011, 8:28am

Celebrity Chef Aldo Zilli has said no to the rise in V.A.T. that recently occurred and is currently offering no V.A.T. at all in his restaurants, Zilli Green and Zilli Fish (from 7th-14th January).

After that period, customers will be able to enjoy a V.A.T. tax break every Monday in January in the restaurants and from February onwards VAT will remain at 17.5%.

Zilli commented on the freeze: "In the last few years customers have had a really rough ride. This new rise in V.A.T. is going to see them get hit again. So at my Soho restaurants, Zilli Fish and Zilli Green, from Friday 7th - Friday 14th January, we've decided to not charge any V.A.T. to our diners and from then on we will absorb the cost of the 2.5% tax increase ourselves so that people aren't put out of pocket and can still enjoy a few pleasures in life like going out for a nice meal."

Several other restaurants are also committed to beating the tax in London and have frozen V.A.T.  These include The Drunken Monkey, The Red Fort and The Chesterfield.

Related Articles:

• 05 May 2011 - Aldo Zilli and Prezzo restaurant group search for 'Super Chef'
• 27 Jan 2010 - Celebrity chef Aldo Zilli goes green with new vegetarian restaurant
• 30 Jun 2009 - Aldo Zilli takes all non-sustainable fish off the menu
• 20 Aug 2008 - All day set menu at Zilli Fish
• 17 Mar 2008 - Aldo Zilli to launch Brighton restaurant tomorrow
• 06 Feb 2008 - Aldo Zilli opens restaurant in Ham

Click here to submit a comment!

Have your say!

To comment on this article, simply enter your name and email and send us your views. Please note that your comment will appear publicly below this article once it has been processed. For enquiries please email info@eatoutmagazine.co.uk.