Celebrities support Orchid pubs uniting for Project Fair Play

27th April 2010, 12:47pm

Around 200 Orchid pubs are turning the UK footie mad in the run up to this year’s World Cup, with the help of well known faces including Justin Lee Collins and Bianca Gascoigne.

Each pub has signed up for 'Project Fair Play' a football themed charity campaign that embraces the passion for football that exists amongst locals in pubs up and down the country.

Justin Lee Collins said: "Project Fair Play is a great way for all you footie fans to make sure the World Cup is enjoyed by everyone, including disadvantaged kids here and also in the host country, South Africa."

Kicking off with a 'shirt amnesty', each pub is asking locals to donate unwanted kit which will be taken over to townships in Johannesburg as well as disadvantaged youngsters in Cape Town in time for the World Cup.

The pubs are also undergoing a massive fundraising campaign to build a new sports ground at the Ukhanyo School in Masiphumelele which will also be used by the local community. Here, they'll supply Alive & Kicking footballs which carry health messages about HIV and Malaria to help educate the kids through the medium of football.

Not forgetting our local kids, the campaign will also fund children's charity, KidsOut's sports projects for disadvantaged youngsters across the UK.

Pub manager Rita Pidgeon from the Ship Inn, one of the participating pubs in Rainhill said: "What better way to raise funds than through our biggest passion. Knowing how much our customers love their football, we're sure there's going to be no shortage of old shirts coming out of the closet for the Shirt Amnesty."

Wayne Penfold, marketing manager said: "Project Fair embraces the passion for football that exists amongst our locals in pubs up and down the country. This is going to be a huge summer for sport and it's great to know our customers will help bring the World Cup to disadvantaged youngsters both here and also in South Africa."

Related Articles:

• 24 May 2010 - Orchid changes its line up of spirits at its bars

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