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CAMRA's research shows that 65% of alcohol drinkers have never tried real ale, although it is perceived by many to be Britain's national drink.
This is surprising when you compare this to only 16% of the French nation who state they have not tried their national drink, wine.
In past reports, many non-real ale drinkers have highlighted they would like to try real ale but either pre-conceive it as being 'too bitter' or are not sure of where to start. CAMRA believes Mild could be the answer.
Ruth Tyrrell, CAMRA National Beer Styles Coordinator, said: "This campaigning month is a perfect opportunity for those that have showed an initial interest in real ale but are not sure where to start, or think all real ale is bitter, to try a pint of Mild."
Mild beers have been served in Britain's historic public houses for centuries, and have had great success in CAMRA beer awards over the last decade with Hobsons Mild (Worcestershire) and Moorhouse's Black Cat (Lancashire) classed as Supreme Champion Beers of Britain in recent years.
Once classified as an 'endangered beer style', there currently more than 200 Mild beers produced in the UK, an upsurge from 1999 when there were only 88 Mild beers being produced.
JD Wetherspoon, which has over 700 pubs across Britain, has announced they will have 4 different Milds available in a number of their outlets during the month, including some additional Milds available from local brewers in selected pubs.
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