Captivate your customers: Five tips on social media

17th November 2011, 10:16am

The majority of your customers and target customers use social media every day – and a large percentage of them will use it many times a day. So are you making the most of social media?

Here are five tips for restaurants to get the most out of social media:

Get started. If you don't have accounts set them up. For Facebook add all relevant information and include photos. To begin with set up a Profile as well as Page. A Profile allows you to invite people whereas a Page is more passive – you have to wait for people to become your fan.

Add the Facebook and Twitter logos to your website and link them to your accounts. Also add the Facebook "Like" button to other pages on your site like images of your restaurant or the restaurant menu.

Interesting Content. Don't bombard people with special offers and promotions. Be interesting and funny.

Regular updates. You should be posting every other day, as a guide but more is better. You can use Tweet Deck to allow you to write multiple posts and set it so they get posted at a future date of your choosing.

Engage with people. Start conversations online – they are real people, treat them as such! 

From Guy Holmes, Captivate Hospitality www.captivatehospitality.co.uk

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