Campaign urges consumers to show support for glass

9th September 2010, 2:47pm

If being offered a delicious drink in a plastic cup leaves you feeling as flat as last week’s fizz, you’re not alone.

Figures show that 62% of people prefer to drink from a glass, with 82% of consumers preferring to drink white wine and 74% red wine from a glass too.

Now a special campaign www.friendsofglass.org has been created to urge consumers to show their support for glass to ensure it continues to be offered by food and drink manufacturers and retailers.

"Glass has been part of our lives for so long that it is easy to take for granted," says Rebecca Cocking of British Glass. "Survey after survey show that consumers prefer their food and drink in glass, but unless we make a positive choice for glass, the choice might not always be there."

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• 24 Sep 2010 - Enotria launches wine course for front of house and bar staff

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