Campaign for hospitality VAT reduction boosted by PR effort

3rd February 2012, 10:25am

The campaign to reduce VAT for the hospitality sector led by French entrepreneur Jacques Borel, VAT Club JB, is to step up its campaign after appointing public relations consultants.

So far, a total of 32 companies have joined the campaign to persuade the government to reduce VAT to 5% as a way of boosting employment.

Membership of Vat Club JB includes JD Wetherspoon, Pizza Hut, Fuller's, Charles Wells and a host of regional brewers.

The campaign has now appointed two public relations agencies – Propel Info and Eddie Gershon Media Relations - to work jointly on publicising the case for reduced VAT.

Borel explained more: "The case for a targeted VAT reduction is a strong one, a great chance for the government to stimulate employment. We have appointed Propel Info and Eddie Gershon Media Relations to begin a grassroots campaign to increase wider understanding of the compelling reasons why reducing VAT for the hospitality sector would provide a substantial boost for the economy."

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