CAMRA launches first ever online beer tasting

26th March 2010, 1:34pm

To coincide with National Cask Ale Week (March 29th- April 5th), CAMRA, the Campaign for Real Ale, will be joining forces with beer writer Roger Protz to host the first ever online beer tasting in a pub using the social media tool Twitter.

Using Twitter, CAMRA has created 'RealAleLive', a dedicated feed for online beer tastings held in pubs.

On Monday March 29th from 7:30pm, CAMRA's 'RealAleLive' will stage its first ever tasting for people sitting in pubs across Britain.

CAMRA hopes the tasting will make it simple for real ale lovers to introduce their friends to real ale whilst participating in a groundbreaking new style of beer tastings.

All pub-goers have to do is add 'RealAleLive' to their follower list on Twitter by visiting www.twitter.com/realalelive . 

Pub-goers can then follow Roger's Protz's comments on the real ales and discuss what they like or dislike about the beers. CAMRA will allow participants the opportunity to ask Roger Protz questions on each of the beers and their respective breweries.

CAMRA has selected five popular draught real ales in advance, which are available in a number of pubs across the UK. This is to ensure that as many people as possible are able to participate from the comfort of their local pub.

The real ales that have been selected and the running order for the event are as follows:
 
- 7:30pm- Fuller's (London), Discovery
- 7:45pm- Fuller's (London), London Pride
- 8:00pm- Short Break
- 8:15pm- Wells and Young's (Bedford), Bombardier
- 8:30pm- Young's (Bedford), Special
- 8:45pm- Hall and Woodhouse (Dorset), Tanglefoot 

Tony Jerome, CAMRA marketing manager, said: "The 'RealAleLive' Twitter tasting is a new way to make trying real ale fun and interactive. CAMRA has seen a huge growth in the number of men and women trying real ale over the last 12 months and believes that 'RealAleLive' will encourage even more people to give it a try at the beginning of National Cask Ale Week. If it is a success then perhaps brewers can copy the format and do their own Twitter tastings in the future to help grow this sector."

Related Articles:

• 29 Sep 2011 - 1,000th pub signs up to CAMRA’s cider accreditation scheme
• 22 Sep 2011 - CAMRA backs National Cask Ale Week
• 18 Jul 2011 - The search for Champion Beer of Britain 2011 begins
• 17 Jun 2011 - CAMRA reveals Champion Beer of Scotland 2011
• 26 May 2011 - CAMRA launches national fundraiser to help pub closures
• 16 Feb 2011 - The Harp in London crowned National Pub of the Year
• 06 Aug 2010 - CAMRA launches new edition of Cellarmanship
• 05 Aug 2010 - CAMRA relaunches its Heritage Pubs website
• 04 Aug 2010 - CAMRA launches Britain's fastest and longest trail using Twitter
• 27 Jul 2010 - CAMRA launches Edinburgh Pub Walks booklet
• 16 Jul 2010 - Nominations open for CAMRA's Pub Design Awards competition
• 07 Jul 2010 - Thornbridge to launch brewery bar at Great British Beer Festival
• 25 Jun 2010 - Highland brewery's Orkney Blast named CAMRA's Champion Beer of Scotland
• 12 May 2010 - The Great British Beer Festival returns to London
• 30 Apr 2010 - 64% of drinkers see rise in mild beers served in pubs
• 26 Nov 2009 - CAMRA announces National Pub of the Year finalists
• 16 Nov 2009 - CAMRA backs celebrity London pub

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