CAMRA backs National Cask Ale Week

22nd September 2011, 9:51am

CAMRA, the Campaign for Real Ale, has announced it is supporting the launch of National Cask Ale Week (1st-9th October).

The main theme of this year's celebrations will be 'Try Before You Buy', with Cask Marque's 7,500 accredited licensees across Britain having signed up to support the initiative. 

The scheme hopes to introduce consumers to the 5,500 beers now in regular production, and served in local pubs nationwide.

As part of its support for the week, CAMRA's 200+ branches across the country will be supplying local pubs with free marketing material and promotional information to raise the profile of real ale to new drinkers.

Some of the promotions to encourage new drinkers to real ale which will take place during National Cask Ale Week include Real Ale Passport Scheme, Head Brewer Tasting, Beer Festivals and Third Pint Measures.

And to coincide with this, Cask Marque is launching the new Ale Trail section of its mobile app in a bid to offer consumers the chance to lead the 'World's Biggest Ale Trail'.

Related Articles:

• 21 Mar 2012 - Countdown to Community Pubs Month
• 29 Sep 2011 - 1,000th pub signs up to CAMRA’s cider accreditation scheme
• 16 Sep 2011 - Two pubs are closing every day in the UK, say CAMRA
• 01 Aug 2011 - CAMRA Great British Beer Festival kicks off this week
• 04 Jul 2011 - CAMRA launches guide to beer drinking in London
• 17 Jun 2011 - CAMRA reveals Champion Beer of Scotland 2011
• 10 Jun 2011 - Punch brings CAMRA Champion Beers to the bar
• 08 Apr 2011 - CAMRA's Great British Beer Festival returns
• 11 Jan 2011 - CAMRA launches Yorkshire's Real Heritage Pubs guide
• 20 Oct 2010 - CAMRA reveals National Pub Design Award winners
• 16 Sep 2010 - CAMRA announces regional pubs of the year
• 06 Aug 2010 - CAMRA launches new edition of Cellarmanship
• 05 Aug 2010 - CAMRA relaunches its Heritage Pubs website
• 04 Aug 2010 - CAMRA launches Britain's fastest and longest trail using Twitter
• 27 Jul 2010 - CAMRA launches Edinburgh Pub Walks booklet
• 19 May 2010 - CAMRA's National Club of the Year crowned
• 26 Mar 2010 - CAMRA launches first ever online beer tasting
• 26 Nov 2009 - CAMRA announces National Pub of the Year finalists
• 10 Nov 2009 - CAMRA reveals dates for Winter Ales Festival
• 04 Aug 2009 - CAMRA reaches 100,000 members
• 28 Jul 2009 - CAMRA launches petition to save historic pub
• 23 Jul 2009 - CAMRA declares National Pub Design Awards open
• 29 Oct 2008 - 20 CAMRA branches sign up to LocAle scheme
• 12 Sep 2008 - CAMRA launches Good Beer Guide 2009
• 02 Sep 2008 - CAMRA backs National Brewing Museum
• 07 Aug 2008 - CAMRA launches 'A Beer a Day' book
• 05 Aug 2008 - CAMRA crowns real ale as 'Drink of Britain'
• 11 Mar 2008 - CAMRA calls for one penny cut in beer tax

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