British Beer & Pub Association launches 'Kegaware' scheme

4th February 2010, 2:34pm

The British Beer & Pub Association (BBPA) has launched a new awareness campaign to try and ensure best practice when it comes to the safe and secure storage of belongings.

As part of this new 'Kegaware' initiative, a leaflet, 'Are you doing your bit?' is being distributed to pubs across the country. Other materials will follow to ensure that all parts of the trade have the information they need to keep this precious resource safe and secure.

With hundreds of thousands of kegs going missing each year, the cost burden is a serious and problem, says the BBPA. The costs associated with key losses affect all parts of the trade, including brewers, pubs, licensees and their customers.

Brigid Simmonds, BBPA chief executive, commented: "Our system of distributing beer through kegs and casks is a vital part of our hugely vibrant and diverse beer sector in Britain. It's part of our brewing heritage, and something to be proud of.

"At any given time, there are eight million kegs in circulation. They are a precious resource. Keeping tabs on them is a big challenge, but one we must rise to if we want our unique system of distribution to operate efficiently and effectively for decades to come."

The new BBPA leaflet has already reached thousands of pubs, but a copy can be downloaded at www.kegaware.com, where other information is also available on the BBPA's work in promoting best practice when it comes to looking after Britain's kegs and casks.

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