Britain's most loved takeaway is Indian

17th June 2008, 11:53am

According to a national survey of over 900 people by the UK's online takeaway service www.just-Eat.co.uk, Britain's most loved takeaway is Indian – beating Chinese and Pizza in second and third place.

Indian takeaway meals are preferred by 30.4% of the public, with 27.4% of respondents choosing Chinese as their favourite takeaway meal, followed by Pizza with 26%.

Southern Fried Chicken and Kebab takeaways also featured on the list of Britain's favourites.

Manchester order more Indian takeaways per person than any other city in Britain, with 16.4% of participants voting for Tikka Masala. The Korma finished second in rank, with 15% of Brits opting for a milder curry, whilst the third placed curry was the spicier Madras, accounting for 10.6% of the nation's votes.

Research showed that if 16% of all UK adults eat one Tikka Masala per week, this would be worth £53.7 million per week to the takeaway industry or £2.79 billion per year.

Brits were then asked 'What type of take-away food would you like to see that is not already available? And 57% said they would like to see a healthier range of takeaway such as delivered Japanese food, sandwiches and salads.

And 17% said they would like to see more complete Italian delivery choice including pasta dishes.

Ash Ali, marketing manager at www.just-eat.co.uk, commented on the results: "We have recently hit 100,000 members over 40,000 takeaway requests in the last month alone, but are always looking for new markets and regions to penetrate.

"The nation was split in terms of their favourites, which is great for takeaway and restaurant businesses in Britain going forward."

The online takeaway service provides an average of more than 30,000 meals for European customers in any given 24 hours.  

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