Breakfasts boost sales at Town & City Pub Company

17th November 2009, 8:54am

Business is booming at the Town & City Pub Company with breakfast sales soaring by 479%.

This comes as the company has just launched its winter menu across its two trading formats; Yates's the high street bar operation and its traditional estate which includes Litten Tree's, Hogshead's and a number of unbranded pubs.

For the Yates's pubs, the focus has been to retain and improve on the quality of the food. Customers can now expect to get a hot beverage of their choice for just 99p, a bacon buttie and a hot drink will set them back just £1.49.

Starting from £4.95, those who like a little spice in their life can expect a drink of choice along with a curry, poppadum, a yoghurt and mint dip, mango chutney and naan bread.

In the traditional estate, the focus has been on developing the best pie offer. For just £4.95 all of the sites now offer a minimum of four pies including fish pie, cottage pie, chicken, ham and leek and steak and ale.  Larger sites will offer up to eight pies and all come with a drink from a diverse range.

Meanwhile across the whole of the Town & City Pub Company estate, customers can choose from a two or three course set Christmas menu (from £5.95) or the party buffet options from just £3.95 per person. 

George Wright, head of marketing at Town & City Pub Company said: "Year on year we've outperformed our targets on our food side. The breakfast offer has really caught on with our customers who realise that we are beating the sandwich bar or deli hands down in terms of quality delivery and price. We are constantly reviewing our menus, introducing better deals and improved quality dishes, and our customers appear to be loving it."

Related Articles:

• 13 Nov 2009 - Rude Health and Giraffe join forces to launch porridge competition
• 10 Nov 2009 - Yates's launches low price breakfast offer
• 03 Nov 2009 - Tossed launches 'on the go' breakfast venture
• 26 Oct 2009 - Bella Italia launches Brit-alian Breakfast Pizza

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