Brakspear supports first FemAle Day

9th April 2009, 12:37pm

Brakspear pub The Rising Sun in Henley celebrated the UK's first ever FemAle Day yesterday by offering a free half-pint of Brakspear Organic Oxford Gold to every female customer coming into the pub during the day.

Jude Bishop, licensee at The Rising Sun, explained his reasons behind this concept: "FemAle Day is a great idea and we're looking forward to giving our delicious Brakspear Gold to as many female guests as possible.

"Cask ale is a wonderfully refreshing, natural product and, contrary to popular belief, it isn't fattening when drunk sensibly – an important message to communicate to women."

Tom Davies, commercial director of the pub group, added: "At a time when many pubs are suffering the effects of the credit crunch, an innovative idea like this is to be welcomed and we're happy to support it.  Apparently, only 16% of women have ever tasted cask ale, but once they have tried it, over 40% become regular drinkers of it. So this should be good for beer sales in our pubs long after FemAle Day itself."

Brakspear Gold was chosen for the FemAle Day sampling as it is lighter and sweeter than traditional bitters. It is also a great match to many pub meals, especially fish or chicken.

Related Articles:

• 26 Jan 2012 - New appointment at Brakspear pub group
• 20 Jan 2012 - Two Brakspear pubs undergo major refit
• 16 Jun 2011 - Pub group Brakspear launches fourth Henley Ale Trail
• 14 Apr 2011 - Brakspear completes £250,000 redevelopment of Henley pub
• 07 Apr 2011 - Six Brakspear pubs awarded £2,000 to invest in businesses
• 05 Apr 2011 - Two new appointments at Brakspear pub group
• 02 Feb 2010 - Brakespear pub group extends its beer list
• 26 Jan 2010 - Brakspear Pub Company launches new website
• 09 Sep 2009 - Best Brakspear pub summer gardens announced
• 29 Apr 2009 - Brakspear Pub Company to absorb Budget tax hike
• 20 Feb 2009 - Beer quality award for Brakspear pubs

Click here to submit a comment!

Have your say!

To comment on this article, simply enter your name and email and send us your views. Please note that your comment will appear publicly below this article once it has been processed. For enquiries please email info@eatoutmagazine.co.uk.