Brakspear pub group's Henley Ale Trail returns

7th July 2010, 9:10am

A total of 11 pubs in Henley are taking part in the Brakspear's Henley Ale Trail, which is returning this month for a third year.

Consumers receive a collector card, which is stamped every time they visit one of the participating pubs and buy a pint of Brakspear Bitter or Oxford Gold. Once they have collected all 11 stamps, they can redeem their card for a limited edition Ale Trail T-shirt and a free pint.  

Tom Davies, Brakspear's commercial director, commented: "The Ale Trail is a simple and effective way of driving traffic into our Henley pubs.. Last year, we extended the promotion for a couple of months past the summer, in response to demand from our tenants and from consumers who were keen to finish the trail and claim their prize. It encourages drinkers to visit pubs they might not know in the town, and it draws in new consumers from outside Henley."

One of the pubs taking part in the Ale Trail for the first time this year is The Three Tuns, in Henley's Market Place, which was taken over by new tenants Simon Bonwick and Oliver Reichhold, who commented: "We were keen to join in the Ale Trail as it has a strong following in Henley. 

"For us, as a new pub, it's a way to attract people who might not come in otherwise, and for them to see what changes we've made. We're very food-led now, so this gives customers a preview of what we offer and hopefully they'll come back to eat."

The trail must be finished between 1 June and 30 December at the Rose and Crown pub in Henley-On-Thames.

Related Articles:

• 26 Jan 2012 - New appointment at Brakspear pub group
• 20 Jan 2012 - Two Brakspear pubs undergo major refit
• 16 Jun 2011 - Pub group Brakspear launches fourth Henley Ale Trail
• 14 Apr 2011 - Brakspear completes £250,000 redevelopment of Henley pub
• 07 Apr 2011 - Six Brakspear pubs awarded £2,000 to invest in businesses
• 05 Apr 2011 - Two new appointments at Brakspear pub group
• 08 Feb 2011 - Pub operator Brakspear reports 12% sales increase
• 11 Jan 2011 - Standards rise at Brakspear pub group
• 02 Feb 2010 - Brakespear pub group extends its beer list

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