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The latest survey of wine drinkers commissioned by the WSTA shows consumers are continuing to cut back spending on wine with over a third either buying cheaper wines or buying less.
Asked about the impact of the economic climate half those surveyed say they are paying more attention to price, while 1 in 4 say they are drinking wine at home more often instead of going out.
Wine drinkers typically spending less than £4 a bottle are reducing their spending on wine in greater numbers.
26% of wine drinkers say they are drinking at home more often instead of in pubs and restaurants as a response to the downturn in the economic climate.
1 in 5 wine drinkers (21%) are buying more wine at once to benefit from a discount.
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