Best Western sees “outstanding promotional result” with Tesco Clubcard

25th June 2010, 11:16am

Best Western has announced “outstanding results” from its first joint promotion with one of the UK’s leading customer loyalty schemes, the Tesco Clubcard.

Over the past year, Tesco Clubcard customers have booked £1.5m worth of promotional hotel stays with Best Western, an incredible 50% over the target set for the year.

Keith Pope, director of Best Western GB, said: "This promotion has been a phenomenal success for Best Western and we're delighted that we've been such a popular choice in the mid-market hotel sector. It captured the British public's appetite for staycations at the right time and has really added value to our member hotels, which have used this promotion to fill bedrooms at quieter times. This is one of a range of offers our award-winning marketing team has developed over the past year and has helped us ensure that despite the worst recession in a long time, Best Western sales have remained strong."

The promotion saw a 25% increase in calls to Best Western's Customer Call centre and as a result, call centre staffing had to be increased to handle the demand.

Other big brand joint promotions developed by Best Western's marketing team over the past year include promotions with Interflora, HSBC, MasterCard, Amex and Thorntons.

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