Best Western hotel group partners with Virgin Atlantic

21st April 2011, 2:08pm

Best Western hotel group has launched a global partnership deal with Virgin which will see companies and their customers gain mutual benefits.

From today, Best Western guests can gain free flights around the world with a choice of over 30 destinations from New York to Sydney by simply using the group. 

The partnership allows members of the hotel groups loyalty programme, Best Western Rewards, to collect 'Virgin Atlantic Frequent Flyer Club Miles' instead of the schemes traditional 'points' to gain free flights across the globe. With every stay with Best Western worth 500 miles, frequent guests can soon earn enough for a free flight.

To celebrate the launch, the group has recreated an iconic Virgin advert with Best Western staff starring as the airhostesses and the head of marketing, Tim Wade, as the pilot. The video has been uploaded to the Best Western website and YouTube. 

Keith Pope, director of Best Western, commented: "The partnership between Best Western and Virgin Atlantic is a great strategic fit with the personality of both brands working well together. 

"We worked on the deal in the British office and thanks to the dedication of the team involved we have seen the partnership develop to a global scale with all international offices participating in the scheme." 

"The deal is a great opportunity for Best Western guests and is a real incentive for customers when deciding where to stay on business worldwide." 

Paul Dickinson, sales and marketing director for Virgin Atlantic, added: "We are very pleased to be working with Best Western in this partnership which gives our customers more rewards and choice when flying with Virgin Atlantic. 

"Our 25th birthday advertising campaign was a real hit with audiences in the UK and we are very impressed and flattered by the Best Western recreation! "

Related Articles:

• 04 Jul 2011 - Best Western adds nine new hotels to its portfolio
• 10 Mar 2011 - Best Western adds six new hotels to its portfolio
• 09 Nov 2010 - Monkbar Hotel chefs support Children in Need
• 13 Apr 2010 - Best Western embarks on major rebranding exercise
• 21 Jan 2010 - Best Western sending warmth in a cold climate
• 04 Nov 2009 - Best Western reaps benefits of autumn ‘staycations’
• 03 Nov 2009 - Best Western in Doncaster wins ‘Hotel of the Year’
• 19 Aug 2009 - Best Western Hotels announces expansion

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