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19th April 2007, 11:15am

Yazoo launch new flavoured yogurt drink

Get ready for a stampede at the chiller cabinet as YAZOO, the UK's favourite milkshake, launches new YAZOO YOGO. The new Summer Berry yogurt will be available from early April in 4 x 200ml and 500ml bottles.

As a result of growing consumer demand for healthier drink options, the drinking yogurt market outpaces other categories in global growth. New Summer Berry YAZOO YOGO has already proved a hit in extensive consumer research with taste tests revealing the refreshing Strawberry and Raspberry flavour, with real fruit ingredients, a favourite across all age groups.

Alan Prior, Sales & Marketing Director at Campina comments: "The launch of Summer Berry YAZOO YOGO is an exciting addition to the YAZOO line-up and compliments the existing range. Our research has shown that there is great potential for a new long-life yogurt drink in a growing market currently dominated by short-life products. As the market leader in long-life milkshakes, we invest substantially in sustainable innovation and will continue to push the boundaries in both milkshakes and yogurt drinks."

The launch of Summer Berry YAZOO YOGO is supported by above the line and specific trade communications as part of a £3.5 million marketing spend for the YAZOO brand.