Beer quality award for Brakspear pubs

20th February 2009, 10:42am

Seventeen Brakspear Pub Company outlets have recently achieved the coveted mark for cask beer quality – a Cask Marque Award.

Brakspear said it has invested heavily over the past year in both physical cellar conditions and the people running them.

Licensees and staff from 50 pubs – a third of the estate – have passed the BII's Award in Beer & Cellar Quality (ABCQ) and the company carried out major improvements in 15% of its pub cellars.

In addition to the 17 pubs now holding a Cask Marque Award, a further 15 are awaiting inspection.

Michael Sugg, licensee at The Butchers Arms in Sonning, said: "Passing the Cask Marque assessment and receiving the plaque is really satisfying, and it tells customers that we serve a consistently great pint. Going through the ABCQ course was worthwhile as, even though I've been in the business a few years, I came away with ideas on improving the way I run my cellar."

Tom Davies, Brakspear Pub Company commercial director, commented: "Our pubs benefit from offering one of the best-loved names in beer – Brakspear. We wanted to make sure that the many customers who go out of their way to drink our beer, enjoy it at its best, every time. Our investment in cellar upgrades and training is all part of an on-going programme of support for our tenants, helping them to run the finest pubs in their area."

Related Articles:

• 14 Apr 2011 - Brakspear completes £250,000 redevelopment of Henley pub
• 02 Feb 2010 - Brakespear pub group extends its beer list
• 26 Jan 2010 - Brakspear Pub Company launches new website
• 29 Apr 2009 - Brakspear Pub Company to absorb Budget tax hike
• 09 Apr 2009 - Brakspear supports first FemAle Day

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