Beef up your sales with football promotion from EBLEX

2nd June 2010, 10:22am

With the World Cup just around the corner, EBLEX is offering caterers an opportunity to score additional beef sales thanks to its dedicated football promotion.

The 'Half-Timer' promotion is open to members of its Quality Standard Scheme, which ensures all beef and lamb conforms to high standards of assurance and welfare, as well as guaranteeing succulence and tenderness. Kits are free and delivered on a first come, first served basis.

Hugh Judd, EBLEX foodservice project manager, said: "This promotion is aimed at driving beef sales during the World Cup group fixtures. The point-of-sale material, including a table tent card and bar top card to promote the competition to customers, as well copies of a leaflet with full details on how they can enter and win, has been designed to generate maximum impact and of course, gives customers the opportunity to win some great football related prizes.

"We've also specified two recipes that will not only appeal to customers wanting a satisfying mid-match snack, but chefs looking for fast, easy and profitable menu ideas.

"The 'Beef and Red Pepper Burgers' and 'Hot Beef Rolls' are perfectly suited to busy service; they can be pre-prepared well in advance and cooked and served quickly when demand is high. So take advantage of this great sales tool and apply for your special football promotional kit today."

Members of the EBLEX scheme should call the hotline on 0845 491 8787 or visit the dedicated website www.eblextrade.co.uk for more information

Related Articles:

• 29 Jun 2011 - EBLEX offers meat purchasing guides free of charge to foodservice customers
• 13 May 2011 - EBLEX is one step closer to finding 'Best Steak Pie in England'
• 01 Nov 2010 - How the 'Muscle Profiling Project' adds millions to the steak market
• 11 Aug 2010 - Pride of the Public Sector competition calls for inspirational Halal beef and lamb recipes
• 11 Jun 2010 - Footy fans team up with pubs to tackle beer tax plans

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