BBPA introduces unit awareness poster campaign

18th July 2011, 4:17pm

The British Beer & Pub Association has revealed the first designs in a new national campaign to raise awareness among pubgoers over the number of units in their favourite drinks.

The move follows a commitment under the new Public Health Responsibility Deal agreed between the government and alcohol retailers. The BBPA is pledging to promote much more visible alcohol unit information for consumers.

Newly designed posters, tent cards and beer mats featuring the slogan 'how many units in your drink?' are being piloted in selected BBPA member pubs over the summer, after which the materials will be available for pubs to order on a wider scale.  

The poster adopts a '2-2-2-1' approach, to show the units in a typical pint of 4% abv beer, a typical 330ml bottle of 5% beer, a 175ml glass of 12% wine, and a 25ml single of a 40% spirit.

The final designs follow extensive research conducted with consumers and retailers in partnership with alcohol education charity Drinkaware. 

Andrew Lansley, secretary of State for Health, commented: "This is another example of the Responsibility Deal giving people the information to make their own choices about their health and lifestyle.

"Everyone should drink responsibly and within the recommended alcohol limits. Women should not regularly drink more than 2-3 units a day; and men should not regularly drink more than 3-4 units a day.
 
BBPA chief executive, Brigid Simmonds, added: "This campaign will be a key component in the Public Health Responsibility Deal, to help pub customers to be more aware of their units. 

"The start of this pilot also shows that the partnership approach is the best way to deliver results. This is one part of a far wider process, as BBPA members have themselves signed up to a range of commitments which amount to big changes in their businesses.

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• 03 Jun 2011 - Localism Bill: BBPA pushes for changes in Lords
• 27 Apr 2011 - The decline in pub sales has slowed, says BBPA
• 24 Mar 2011 - BBPA calls for clarity on beer tax escalators
• 02 Jun 2010 - BBPA issues guidance to pubs for World Cup
• 21 May 2010 - Pub beer sales drop by 8.8%, says BBPA
• 28 Jan 2010 - Beer sales could be improving, says BBPA
• 31 Aug 2009 - BBPA publishes statistical handbook
• 10 Mar 2009 - BBPA chief steps down after 10 years
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• 19 Nov 2007 - BBPA midlands elects new chairman

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