American burger chain, Carl’s Jr, aims to launch in Britain

1st February 2011, 10:18am

An American burger company with a huge worldwide internet following of its irreverent TV ads, is on its way to the UK - pleasing its British fans, while creating thousands of jobs and millions of pounds for the economy.

Carl's Jr, with system wide turnover last year that topped $3 billion, regularly produces send-up TV ads for its charbroiled burgers. The ads have featured Paris Hilton draped over a car, slot cars and an unlikely chaotic kitchen.

Last year the company launched trials of a one-foot long burger, hitting UK headlines, and it has recently begun to focus on sit-down meals in a coffee lounge atmosphere, in Vietnam, Indonesia and other far eastern countries.

Carl's Jr specialises in big, juicy charbroiled burgers and the company plans to appoint franchisees across the UK in territories of 25 or more units, eventually employing thousands of staff and boosting the UK economy by millions of pounds.

The company, which has over 3,100 thriving restaurants in 18 countries, was founded in 1941, with a huge loyal customer base for its famous 100% black angus beef burgers.

As the recession hit in the US, Carl's Jr responded by going against the lower price trend of most other burger companies and simply upped the quality. It worked, and customers flocked to the eateries, spurred on by the irreverent TV ads.

Ned Lyerly, executive vice president of franchise development, said: "We're on our way and are confident of finding companies capable of investing £16 million plus for a 25-unit licence. This is a sound investment and is likely to appeal to organisations that already have experience in foodservice and have access to a big pot of working capital."

For more information visit: www.carlsjr.com/company/franchise or telephone UK agents, The International Franchising Centre 0870 458 6682.

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