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American Express and toptable serve up new benefits for restaurant diners

2nd September 2010, 3:39pm

American Express has announced a new partnership with toptable, creating a customer loyalty programme for restaurant diners.

Top Treats is a new website offering American Express cardholders exclusive deals and bonus rewards at restaurants across the UK.

Top Treats will allow consumers to search and book restaurants throughout the UK and earn both bonus American Express rewards and toptable rewards points, as well as entry into a monthly prize draw.

Cardholders will receive double rewards for all bookings made through Top Treats and paid for using their American Express Card.

Mark Roper, vice president Merchant Marketing Europe for American Express, said: "We are excited to be launching another innovative partnership with the restaurant industry. Top Treats will provide unbeatable value to our cardmembers who love to eat out and drive traffic to restaurants that welcome the American Express Card."

Chris Wood, toptable managing director added: "Partnering with American Express will allow us to extend the toptable experience to a whole new community of discerning customers who have more reason than ever to take advantage of the great offers from restaurants across the UK."

Words Clare Riley 0 comments

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