AFW launches new training initiative

28th November 2007, 11:04am

The Academy of Food and Wine (AFW) has launched a new training initiative – Academy Advantage –offering their staff tips, hints and information that can be immediately put into practice.

The training scheme provides 90 minute masterclasses for the on-trade on topics including upselling, wine list development and customer service skills.

The aim of these bite-size classes is to equip delegates with skills that they can put into action immediately. They are designed for groups of no more than 20.

Each class will be held at Jumeriah Lowndes Hotel in London and will cost £50 per masterclass for AFW members and £75 for non-members.To book places contact the Academy office on 020 8661 4646 or email Nicky@acfws.org.

The AFW is in conjunction with the UK Guild of Restaurant Service and the UK Guild of Wine Service.

 The Academy Advantages schedule, headed by Peter McCombie MW and Philip Goodband MW, follows:

 Monday 4 February

Popping the Cork – wine list development, creating the 'perfect' list

Monday 11 February

Upselling Uncorked – how to sell more premium wine

Monday 17 March

First impressions count – customer service

Monday 31 March

Be better – be brilliant – Building and motivating your team

Monday 7 April

Charm school – conflict resolution and how to deal with customer issues

Monday 14 April

Before and After – Upselling on aperitifs and digestifs

Related Articles:

• 08 Oct 2010 - Shortlist announced for The Virgin Rising Star Award
• 25 Feb 2010 - Semi-finalists of UK sommelier of the year revealed
• 10 Feb 2010 - AFW calls for chef and waiter teams to enter 2010 Gastronomy Team of the Year
• 09 Dec 2009 - Academy invites chefs and waiters to enter Future Stars of Gastronomy competition
• 30 Nov 2009 - AFW begins search to find UK's Best Restaurant Manager
• 13 Oct 2009 - The search for UK sommelier of the year 2010 begins
• 29 Jul 2009 - Chewton Glen duo crowned 2009 Gastronomy Team of the Year
• 12 May 2009 - Last call for entries for AFW challenge
• 24 Feb 2009 - AFW launches new competition

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