28% of Brits add Heinz beans to pizzas and sandwiches, says survey

1st December 2009, 8:31am

Almost a third of Brits are taking Heinz Beans to new culinary heights – adding them to fondues, pizzas and sandwiches, according to a recent study.

New consumer research found that alongside the traditional uses of beans on jacket potatoes (79%) and English breakfasts (77%), the nation is now using beans as additions to meat dishes such as Bolognese (42%), in sandwiches (28%), as a pizza topping (10%), and on canapés or even attempted to add them to cakes or fibre packed shakes (3%).

With the crunch continuing to bite, Heinz is compiling a selection of the nation's most adventurous ways of serving Heinz Beanz and is making a collection of 57 recipes available for everyone.

Development Chef for Heinz Beanz, Adam Wilcock and independent chef, Steve Scuffell have compiled the list of '57 Wayz to Eat Heinz Beanz', along with help from the British public, which includes recipes such as Heinz Beanz Fondue, Heinz Beanz Jam and even Heinz Beanz Soufflé!

Wilcock said: "Whilst Heinz Beanz have been a staple of dishes such as English breakfasts and a topping for jacket potatoes, it's great to see that people are getting creative and extending their use to a whole variety of dishes. The '57 Wayz to Eat Heinz Beanz' list will provide inspiration to add a highly nutritious, convenient and economical food staple to a whole variety of new dishes".

John Alderman, marketing manager for Heinz Beanz, added: "There are times in life when 'It Has To Be Heinz'. The research and our creation of these recipes means consumers can now enjoy nutritional Heinz Beanz at a variety of different meal occasions, whether it be a dinner party, during the Sunday roast or even at the office Christmas party."

The recipes are available for Heinz Beanz fans to view on the online community site: www.goodtoknow.co.uk/heinz, with plans to incorporate them into a new Heinz recipe book next year.

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